How to Get Your First Customers

You've created the business.

Now comes the moment that matters:

Getting someone to buy.

Your first customers may come from places much closer to home than you expect.

Reach out to:

Don't pressure people to buy.

Tell them what you've started and explain who you help.

Ask for Introductions

Sometimes your network may not need your service—but someone they know might.

Ask: "Do you know anyone who might need this?"

Once you've successfully served customers, ask whether they're willing to provide an honest review.

Reviews can help potential customers evaluate your business and can contribute to your local online presence.

Satisfied customers can become one of your most valuable sources of new business.

Create a simple referral process and make it easy for customers to tell others about you.

Many potential customers don't buy the first time they hear about a business.

Follow up professionally.

Stay visible.

Keep providing value.

Your first customer is important. Your first repeatable customer-acquisition system is even more important.