Marketing Materials Every New Business Should Consider

Once you've established your brand, it's time to make it usable.



Your marketing materials should make your business look consistent wherever customers encounter you.

Essential Startup Marketing Materials


Consider creating:


  • Business cards
  • Email signature
  • Brochures
  • Sales sheets
  • Presentation templates
  • Digital graphics
  • Social media templates
  • Vehicle graphics
  • Promotional materials


Start With What You Actually Need


Not every business needs everything.


  • A consultant may need a professional presentation and digital proposal.
  • A contractor may need vehicle graphics, yard signs and leave-behind materials.
  • A retail business may need packaging, signage and promotional materials.
  • A professional service business may need brochures, business cards and presentation materials.


Keep Everything Consistent


Your:


  • Logo
  • Colors
  • Fonts
  • Photography
  • Messaging
  • Contact information


should remain consistent across your materials.


Your brand should look like the same company everywhere.