How to Build a Website for Your Small Business

Your website is often the digital storefront of your company.



For many customers, your website is one of the first places they'll go to decide whether your business is legitimate, professional and worth contacting.

What Should a Small Business Website Include?


At minimum, consider:


  • Home page
  • About page
  • Services or products
  • Contact information
  • Lead-generation forms
  • Testimonials
  • Portfolio or gallery
  • Clear calls to action
  • Mobile-friendly design


Don't Forget Search Engine Optimization


Your website should be built so search engines can understand:


  • What your business does
  • Where you operate
  • Who you serve
  • What products or services you provide
  • How customers can contact you
  • Technical Essentials


A professional website should also consider:


  • SSL security
  • Fast loading
  • Mobile responsiveness
  • Search engine optimization
  • Analytics
  • Accessible navigation
  • Clear calls to action


Your Calls to Action Should Generate 'Action'


Don't build a website simply because "every business needs one."

Build it to accomplish something.


That could mean:


  • Call us.
  • Request a quote.
  • Schedule an appointment.
  • Buy something.
  • Join the mailing list.
  • Visit our location.
  • Download our guide.
  • or to simply learn more about us.



Your website should make the next step obvious.