How to Build a Social Media Presence for Your Business
Social media can help a new business become visible, build relationships and demonstrate what makes it different.
But you don't have to be everywhere.
Choose Platforms Based on Your Customers
Useful for local visibility, community engagement and reaching established audiences.
Useful for visual storytelling, products, services, behind-the-scenes content and brand building.
Particularly useful for B2B businesses, professional services and networking.
TikTok
Can provide opportunities for short-form educational, entertaining and personality-driven content.
YouTube
Useful for educational videos, demonstrations, interviews and longer-lasting content.
What Should You Post?
Create a mix of:
- Educational content
- Customer stories
- Behind-the-scenes content
- Products and services
- Frequently asked questions
- Tips
- Before-and-after examples
- Testimonials
- Community involvement
- Videos
- Company news
Don't Just Sell
People don't follow businesses because they want advertisements all day. Teach something. Help someone. Entertain people. Show your personality. Answer questions. Then make it easy for interested people to become customers.
Consistency beats perfection.
