How to Choose a Business Name for Your New Business
Your business name is one of the first things customers will encounter. A strong name should be memorable, easy to spell, relevant to your business, and capable of growing with you.
What Makes a Good Business Name?
Look for a name that is:
- Easy to remember
- Easy to spell
- Easy to pronounce
- Relevant to your business
- Distinct from competitors
- Flexible enough to grow with your company
- Available as a domain name
- Available on major social media platforms
Avoid choosing a name simply because you like how it sounds. Think about how customers will search for it, say it, type it, and remember it.
Check Your Business Name
Before committing to a name, check:
- Virginia business-name availability
- Domain-name availability
- Social-media usernames
- Trademark conflicts
- Competitors using similar names
Virginia's State Corporation Commission provides resources for checking business names and registering businesses.
Check Virginia business-name availability
For trademark research, use the official U.S. Patent and Trademark Office search tools.
Secure Your Digital Identity
Once you've chosen your name, consider securing:
- Your .com domain
- YouTube
- TikTok
You don't necessarily need to use every platform immediately. Reserving your name can help protect your future digital presence.
Build the Brand Around the Name
A business name is only the beginning. Your logo, colors, typography, messaging, website, social media and advertising should all reinforce the same identity.
Choose the name carefully. Then build something customers remember.
